Being a launch strategist means I spend a whole lotta time talking launches with my students, clients and peers. I hear a lot about frustrations, strategies and challenges.
But one commonly faced challenge, I was never really able to advise on because nothing existed to solve it:
What planner do you use to plan your launches?
Answer: there aren't any.
I'm a total planner geek. In fact, I studied graphic design at University and my first business was in print design so I love nothing more than the crisp pages of a new planner.
But I've never really been able to use one for my planning my launches because nothing would fit the bill. So I started to design my own planning documents to use instead. I'm definitely of the opinion that if you can't make existing solutions work for you, then you create the solution yourself.
I then started to share my planning pages with my clients, who LOVED them… and I realised that I had the potential to turn this into a product.
And, so it was born!
What problems does the planner solve?
What I don't enjoy about online tools is that they stifle my creativity. I feel like I spend so much time thinking about how to use the tool, that I lost my flow. I also don't want to switch between applications to reflect on online notes and plans and other softwares I'm using – it is a HUGE distraction.
My paper launch planner doesn't replace online tools for planning launches – it compliments them.