The idea of launching a product or service can be daunting. Whether it's your first time launching or you've launched before, there are always moments when you feel like an imposter. You think to yourself “I don't know what I'm doing, this is all going to end in disaster… there's no way that people will buy my offer and I'll have wasted all this time and energy on something nobody wants.”
This insecurity often leads entrepreneurs into paralysis where they're so worried about the outcome that they never take the leap. That fear is understandable but also counterproductive because it prevents us from doing anything new.
Here are ten tips to help you get past imposter syndrome and launch with confidence:
- Remind yourself that you did your research before launching.
- Remember that nobody is going to know everything about your offer when they buy it the first time, so be honest about your limitations and what you don't know from the start.
- Put together a solid plan for how you're going to measure success – don't just hope for success! You will need one, along with a concrete idea of what your goals are for this project, in order to overcome your insecurity and create something worthwhile to share with the world.
- Keep a daily journal where you write down your successes and failures. Whenever you have one of those moments, when it feels like everything's going wrong and there's no point in continuing on with this launch, go back to your journal. You'll find that while it may not seem like a big deal at the time, all of those moments will add up and you'll see just how much progress you've made.
- Be kind to yourself. You are not alone and you deserve a break from thinking about this all the time – give yourself permission to take it easy for a bit.
- Remember that you're not the only one who feels this way: those feelings of insecurity are a common experience for many entrepreneurs.
- Remind yourself of the people who are counting on you. As entrepreneurs, we have a responsibility to ourselves and our families to take care of what we've built -and that means taking risks from time to time in order to bring something new into this world.
- If your imposter syndrome is preventing you from keeping up with the professional or personal obligations you've created for your life, it's time to take a step back and figure out what the next best move is so that you can get back on track.
- Be proud of what you've accomplished – look back at all the things you have done and all that you're capable of!
- Remember that adversity is a natural part of the process.
In order to get past imposter syndrome and launch with confidence, you need to plan for success. This can be achieved by reminding yourself that nobody is going to know everything about your offer when they buy it the first time; being honest about what you don't know from the start; putting together a solid plan for how you're going to measure success – don't just hope for success! You will also need one in order to overcome this insecurity and create something worthwhile that others want or could benefit from. Keep up with professional obligations by setting boundaries if necessary. And remember to be proud of what you've accomplished!
And if nothing else, remember this: we are always our own worst critics!